Director WARL Citizen
What keeps you awake at night?
Everything. I even lie awake worrying if I don't have anything to worry about.
Personalised Health Communication
Personalised Health Communication
In every aspect of our lives, we have more and more control, except when it comes to health. So why’s technology not moving as fast as it is in finance, retail or even farming?
There’s been huge strides in areas of healthcare, like apps that measure your heart rate and monitor your sleep and eating patterns. But these work mostly for those already clued up and active when it comes to their health.
So what about the rest of us? You know, the ones who aren’t agonising over which of the 150,000 health apps to use?
We need technology that’s at everyone’s fingertips and helps us take action if and when we need to.
The argument for patient involvement has long since been made.
Patients actively engaged in their health stay healthier for longer. They need fewer services. Need fewer unplanned Hospital visits. And cost the NHS less.
It’s simple. People want to be as involved in their health as possible.
Aren’t we there already?
Some of us are, but most of us aren’t. For example, Google’s DeepMind works with Moorfield Eye Hospital, using artificial intelligence to diagnose patients (source). But this technology isn’t available to most of us yet.
And there’s over 460 Biotech drugs under development in the UK right now. So there’s definitely plenty of innovation taking place.
But changing patient behaviour still lags behind the pack.
It boils down to helping people live healthier to prevent illness and offering services commissioned to people when they need them. And with self-management practices, we can help people help themselves.
What does the future hold?
Mark Zuckerberg says we’ve entered the age of online video. But taking it a step further, an area we see huge benefits for patients is with personalised video.
Online video leads social media and digital radio in terms of minutes spent on it every day. Adults spend more time watching it than ever before.
We also know that personalised communication has a more emotional and compelling connection than generic communication. It’s time to bring the strengths of both together.
A new communication channel. A channel that’s easy to access. One that people already recognise and use with content that’s about ME and MY life. And not about a condition or a disease.
Take Type-2 Diabetes for example, there’s over 4 million people diagnosed in the UK. And another 3-4 million who are undiagnosed.
A Diabetes UK report shows a lack of confidence in diagnosed patients managing their condition, but the number of people actually making use of commissioned support services is low.
What if it could be this easy?
- I go to my GP and get my annual Diabetes review
- I get a personalised, 90 second video sent to my mobile phone
- It shows me everything the Nurse told me, like how I’m doing, what I need to do, and where the nearest services are
- And I can watch it as many times as I want, making full use of its content, like the link to sign up to weight loss club or sharing the video with my family so they can support me
Wishful thinking? Click this link to see how patients in South Cheshire are benefiting from this today.
<span>We need technology that’s at everyone’s fingertips and helps us take action if and when we need to.</span>