• "I want to stop smoking but I can't..."

Creating rich, meaningful content to effect change

Connecting with smokers deepest and most personal motivations for wanting to stop smoking, we used our simple, effective, Personalised Health Communications to stimulate behaviour change and improve the chances of smokers quitting for good.

Personalised Health Communication: Smoking Cessation

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Encourage me to quit smoking in a format that's easy and convenient for me to engage with, using information specifically about me, and there’s a far greater chance that I might succeed.

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